Marine Group

Many consumer good (CG) firms are currently playing on a very rocky rugby field. With multiple business lines, diverse product families, a dizzying number of brands and highly decentralized operations, the planning and financial reporting process can easily become fragmented. It’s not surprising then that each business unit, whether it be marketing, manufacturing, finance or purchasing, simply tries to keep a handle on its respective area. But, short-term vision and developing a comprehensive game strategy are very different goals.Unifying Applications for Greater Insight To avoid departmental myopia, a sophisticated, yet simple-to-use application is needed to link bottom-up and top-down planning processes. The right business performance management (BPM) software solution can help consumer goods and retail companies to gain a much broader and more accurate view of their overall business performance as well as target specific areas where greater profitability can be achieved. In addition to classic budget and financial planning issues in other industries, such as long cycle times, limited workflow and version control, there are also industry-specific challenges in consumer goods companies which can be addressed by investing in a leading-edge business performance management system.Modeling on the Fly With a business performance management software application that provides one version of the truth, ... [more..]